{"id":10240,"date":"2022-03-14T10:00:20","date_gmt":"2022-03-14T09:00:20","guid":{"rendered":"https:\/\/www.noous.co\/blog\/?p=10240"},"modified":"2025-11-06T16:28:51","modified_gmt":"2025-11-06T15:28:51","slug":"marque-employeur","status":"publish","type":"post","link":"https:\/\/www.noous.co\/blog\/accompagnement-rh\/marque-employeur\/","title":{"rendered":"Comment attirer et fid\u00e9liser vos talents gr\u00e2ce \u00e0 la marque employeur ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbQuicksand|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Dis-moi quelle entreprise est la plus belle ? Pas fastoche ma question. J\u2019en ai une autre : Est-ce que vous savez comment une entreprise attire un talent comme un aimant attire in\u00e9vitablement le fer ?<\/p>\n<p><span style=\"color: #0c7677;\"><em>And the r\u00e9ponse is : elle travaille sa Marque Employeur !<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#b3b3b3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb20%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#15b4b6&Prime; header_2_font_size=\u00a0\u00bb27px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>C\u2019est parti pour quelques explications sur la marque employeur<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Petit rappel<\/strong> de d\u00e9finition pour ceux qui sont perdus : \u00ab La marque employeur, c\u2019est l\u2019image d\u2019une entreprise aupr\u00e8s de ses employ\u00e9s et de ses candidats potentiels. \u00bb<\/p>\n<p>Et pour soutenir cette marque employeur, il y a 4 grands piliers :<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb27px|auto||auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.noous.co\/blog\/wp-content\/uploads\/2022\/03\/EXTERNALISATION-FORMATION.png\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>L\u2019image de l\u2019employeur en externe<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.noous.co\/blog\/wp-content\/uploads\/2022\/03\/PICTOS-2020_COLLABORATION-ET-PARTAGE-VARIANTE.png\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>L\u2019image de l\u2019employeur en interne<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.noous.co\/blog\/wp-content\/uploads\/2022\/03\/PICTOS-2020_ANIMATEURS-FORMATEURS.png\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Les pratiques de l\u2019employeur<\/strong> <span style=\"color: #0c7677;\"><em>(<\/em><em>Vous \u00eates ici, l\u2019issue de secours se trouve \u00e0 votre droite)<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.noous.co\/blog\/wp-content\/uploads\/2022\/03\/EVENEMENTIEL-RH.png\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb50%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>L\u2019identit\u00e9 employeur<\/strong> <span style=\"color: #0c7677;\"><em>(ses valeurs, son histoire par exemple)<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<em><span style=\"color: #0c7677;\">En fait la marque employeur c\u2019est comme le bifidus actif : ce qui fait du bien \u00e0 l\u2019int\u00e9rieur, se voit \u00e0 l\u2019ext\u00e9rieur.<\/span><\/em>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb-15px|auto|0px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#b3b3b3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb20%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#15b4b6&Prime; header_2_font_size=\u00a0\u00bb27px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Concr\u00e8tement, en fran\u00e7ais dans le texte, cela signifie quoi pour mon service formation ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb||22px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Cela veut dire que vous avez un v\u00e9ritable r\u00f4le \u00e0 jouer \ud83c\udfad!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb10px|15px|10px|15px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; box_shadow_color=\u00a0\u00bb#0c7677&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; min_height=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>#1 Jouez sur l\u2019attractivit\u00e9<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">On ne va pas se mentir, la marque employeur ne peut \u00eatre activ\u00e9e comme unique levier d\u2019attractivit\u00e9. Mais, est-ce que vous vous \u00eates d\u00e9j\u00e0 dit qu\u2019un talent pouvait \u00eatre attir\u00e9 et ainsi postuler gr\u00e2ce \u00e0 votre <strong>politique formation<\/strong> ?<\/p>\n<p style=\"text-align: left;\">Et bien OUI ! Et c\u2019est encore plus vrai pour les plus jeunes. Millenials, G\u00e9n\u00e9ration Z, appelez-les comme vous voulez, mais ils ont aujourd\u2019hui des attentes bien pr\u00e9cises quant \u00e0 leur relation Travail \/ Vie perso.<\/p>\n<p style=\"text-align: left;\">Ils ont donc cette soif d\u2019apprendre, mais ils sont aussi beaucoup <strong>moins li\u00e9s \u00e0 leurs employeurs<\/strong>. Fini le temps o\u00f9 l\u2019on se projetait pour les 25 prochaines ann\u00e9es dans un poste unique, ou dans la m\u00eame soci\u00e9t\u00e9. Aujourd\u2019hui les jeunes cherchent la diversit\u00e9, l\u2019\u00e9volution, la possibilit\u00e9 de changer r\u00e9guli\u00e8rement de mission &amp; de responsabilit\u00e9. Ils ont aussi conscience qu\u2019un grand nombre de m\u00e9tiers \u00e0 venir n\u2019existent pas encore, et qu\u2019il faudra se former pour garder une place au chaud dans le monde du travail.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb10px|15px|80px|15px|false|true\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; box_shadow_color=\u00a0\u00bb#0c7677&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>#2 Renforcez la cr\u00e9dibilit\u00e9<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb||9px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><em>\u00ab Il faut y aller doucement avec une promesse. Il y a des gens qui s\u2019en souviennent<\/em> <em>\u00bb.<\/em> Faire briller les yeux des candidats lors de la phase de recrutement c\u2019est bien joli, mais il faut que derri\u00e8re <strong>les actes suivent<\/strong>.<\/p>\n<p>Il faut r\u00e9ussir \u00e0 mettre <strong>en ad\u00e9quation<\/strong> le message v\u00e9hicul\u00e9 dans les annonces, lors des entretiens, avec la r\u00e9alit\u00e9. Ainsi, les candidats arriveront avec une r\u00e9serve de confiance remplie au maximum. N\u2019oubliez pas que <strong>l\u2019insatisfaction<\/strong> se diffuse vite. Vous risquez de faire fuir vos talents, qui vont s\u2019empresser de relayer leur mauvaise exp\u00e9rience autour d\u2019eux. Et vous n\u2019aurez plus qu\u2019\u00e0 \u00e9teindre le feu\u2026<\/p>\n<p>Ne vous engagez donc pas dans cette course au buzz, avec 1000 promesses qui ne seront pas tenues. Optez plut\u00f4t pour une <strong>strat\u00e9gie RH durable<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb10px|15px|10px|15px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; box_shadow_spread=\u00a0\u00bb-9px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#e98a03&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; min_height=\u00a0\u00bb25px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>#3 Favorisez l\u2019engagement et la fid\u00e9lit\u00e9<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Pour s\u2019\u00e9panouir, il faut <strong>se projeter<\/strong> dans l\u2019entreprise. Il faut donc capitaliser sur la formation, mais encore plus sur <strong>l\u2019exp\u00e9rience formation<\/strong>.<\/p>\n<p style=\"text-align: justify;\">25% des responsables de formation organisent des comp\u00e9titions et des d\u00e9fis pour promouvoir les programmes de formation en entreprise. C\u2019est peu ! Pourtant, c&rsquo;est le meilleur moyen de rendre la formation plus ludique. Alors foncez !<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#b3b3b3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb20%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#15b4b6&Prime; header_2_font_size=\u00a0\u00bb27px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Votre savoir-faire, en premi\u00e8re ligne<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Allez , je vais vous partager mes astuces pour activer au mieux ces leviers.<\/p>\n<p style=\"text-align: justify;\">Des actions, vous en faites, un peu, beaucoup, passionn\u00e9ment, \u00e0 la folie. Alors recensez toutes ces bonnes pratiques : Innovation p\u00e9dagogique, Digitalisation, Mobilit\u00e9 interne, Parcours managers, Process d\u2019\u00e9val pertinents, Petit d\u00e9jeuner th\u00e9matique, Campus\u2026<\/p>\n<p style=\"text-align: justify;\">Et imaginez comment apporter un vent de <strong>nouveaut\u00e9<\/strong>, avec des actions plus <strong>disruptives<\/strong>. Pourquoi ne pas mettre en place par exemple du \u00ab reverse mentoring \u00bb dans le cadre de la transformation digitale : il s\u2019agit de cr\u00e9er un bin\u00f4me entre un collaborateur adepte des nouvelles technologies (mentor) et un collaborateur plus s\u00e9nior, souvent moins au fait de ces outils (mentor\u00e9). Ainsi, au lieu que ce soit un senior qui forme un jeune, c\u2019est un jeune qui forme un senior sur le sujet du digital.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb background_color=\u00a0\u00bb#f4f4f4&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|-45px||-45px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px|45px|25px|45px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Pour r\u00e9ussir\u00a0<b><span style=\"color: #ff0000;\">l&rsquo;int\u00e9gration de vos collaborateurs<\/span>, <\/b>cliquez par <a href=\"https:\/\/www.noous.co\/blog\/ameliorer-la-qvt\/reussissez-lintegration-de-vos-collaborateurs\/\">ici<\/a>.<b>\u00a0<\/b><\/p>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#b3b3b3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb20%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#15b4b6&Prime; header_2_font_size=\u00a0\u00bb27px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>S\u00e9lectionnez pour impacter<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Vous devez choisir quelles sont les actions que vous allez mettre en avant. Je vous propose <strong>3 crit\u00e8res de s\u00e9lection<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.noous.co\/blog\/wp-content\/uploads\/2022\/03\/Les-\u00ab-r\u00e9sultats-\u00bb-c\u2019est-le-Saint-Graal-quel-impact-aura-la-formation-pour-l\u2019entreprise-croissance-du-chiffre-d\u2019affaires-diminution-du-turn-over-augmentation-de-la-satisfaction-client\u2026-1.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; animation_style=\u00a0\u00bbbounce\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_divider color=\u00a0\u00bb#b3b3b3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb20%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#15b4b6&Prime; header_2_font_size=\u00a0\u00bb27px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Par contre, le \u00ab savoir-faire \u00bb sans le \u00ab faire-savoir \u00bb, c\u2019est un peu comme esp\u00e9rer participer \u00e0 The Voice\u2026en chantant sous la douche \ud83e\uddd1\u200d\ud83c\udfa4<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Alors <strong>communiquez, m<\/strong><strong>arketez<\/strong> vos RH. Il est important de donner de la visibilit\u00e9 \u00e0 vos actions. Mais pas n\u2019importe comment.<\/p>\n<p style=\"text-align: justify;\">Utilisez les <strong>m\u00e9dias externes<\/strong> :<\/p>\n<ul style=\"text-align: justify;\">\n<li>Site internet, r\u00e9seaux sociaux, r\u00e9seaux professionnels. Un candidat qui postule va toujours consulter les informations sur votre site. N\u2019h\u00e9sitez pas \u00e0 y afficher vos bonnes pratiques.<\/li>\n<li>Si vous assistez \u00e0 des \u00e9v\u00e8nements comme des salons (enfin si vous le faisiez avant Mars 2020 et que vous avez pr\u00e9vu, dans un futur lointain de le refaire), prenez la parole en tant que service formation.<\/li>\n<li>Enfin n\u2019oubliez pas, vos collaborateurs sont vos meilleurs ambassadeurs. Encouragez-les \u00e0 faire la promotion de votre politique formation,<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Alors , en r\u00e9sum\u00e9, on identifie :<\/p>\n<p style=\"text-align: justify;\">\ud83c\udfaf <strong>Une cible<\/strong>\u00a0\u00e0 qui je souhaite m\u2019adresser<\/p>\n<p style=\"text-align: justify;\">\ud83d\udea6 <strong>Des actions<\/strong> correspondant \u00e0 la cible, \u00e0 forte valeur ajout\u00e9e et compr\u00e9hensible<\/p>\n<p style=\"text-align: justify;\">\ud83d\udcf1 <strong>Des m\u00e9dias<\/strong> internes ou externes<\/p>\n<p style=\"text-align: justify;\">\ud83d\udce3 <strong>Des sponsors<\/strong> service communication, RH, etc\u2026.<\/p>\n<p style=\"text-align: justify;\">Certes , je ne suis pas magicienne, mais je suis persuad\u00e9e qu\u2019avec ces astuces vous allez devenir <strong>THE KING\ud83d\udc51<\/strong>, que dis-je, <strong>EL MASTER<\/strong>, de la marque employeur.<\/p>\n<p style=\"text-align: justify;\">J\u2019esp\u00e8re que ce sujet un peu diff\u00e9rent vous a plu autant que les autres.\u00a0A tr\u00e8s bient\u00f4t ! \u270b<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#f3f3f3&Prime; custom_margin=\u00a0\u00bb49px||46px|||\u00a0\u00bb custom_padding=\u00a0\u00bb2px||39px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb25px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.noous.co\/blog\/wp-content\/uploads\/2022\/03\/Sans-titre-26.png\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb42%\u00a0\u00bb custom_margin=\u00a0\u00bb9px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_team_member name=\u00a0\u00bbJulie de chez NOOUS\u00a0\u00bb position=\u00a0\u00bbCommunicante enthousiaste\u00a0\u00bb icon_color=\u00a0\u00bb#0C71C3&Prime; use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb25px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb35px|||-63px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<span style=\"color: #0c7677;\">Email : jbessonie@noous.co<\/span>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.noous.co\/blog\/wp-content\/uploads\/2022\/10\/logo-slides-2300px-2.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb22%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-50px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Mieux <a href=\"https:\/\/www.noous.co\/?utm_campaign=NOOUSletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81VTYtniugsIQq9Jdb3JZSvOGnG-h0c61ywKxqMVwW_w-robiFvQWBUjlm4IC7qvod8Ij8\">NOOUS<\/a> connaitre<br \/>\nParfois, <a href=\"https:\/\/www.noous.co\/blog\/?utm_campaign=NOOUSletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81VTYtniugsIQq9Jdb3JZSvOGnG-h0c61ywKxqMVwW_w-robiFvQWBUjlm4IC7qvod8Ij8\">on \u00e9crit des articles<\/a><br \/>\nSouvent on partage du contenu sympa (et utile) sur <a href=\"https:\/\/www.linkedin.com\/company\/9495998\/admin\/\">LinkedIn<\/a><br \/>\nComment ? Vous n&rsquo;\u00eates pas encore <a href=\"https:\/\/www.noous.co\/blog\/noousletter\/?utm_campaign=NOOUSletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81VTYtniugsIQq9Jdb3JZSvOGnG-h0c61ywKxqMVwW_w-robiFvQWBUjlm4IC7qvod8Ij8\">inscrit \u00e0 la NOOUSletter<\/a> ?<\/p>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#b3b3b3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; max_width=\u00a0\u00bb32%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb50px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb13px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><em>Vous \u00eates arriv\u00e9s \u00e0 la fin de cette NOOUSletter (belle perf&rsquo;) <\/em><br \/>\n<em>Vous pouvez d\u00e8s \u00e0 pr\u00e9sent reprendre une activit\u00e9 normale.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dis-moi quelle entreprise est la plus belle ? Pas fastoche ma question. J\u2019en ai une autre : Est-ce que vous savez comment une entreprise attire un talent comme un aimant attire in\u00e9vitablement le fer ? And the r\u00e9ponse is : elle travaille sa Marque Employeur !C\u2019est parti pour quelques explications sur la marque employeurPetit rappel [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":16794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[327],"tags":[88,76,89,87,74],"class_list":["post-10240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accompagnement-rh","tag-employe","tag-entreprise","tag-image","tag-marqueemployeur","tag-organisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment attirer et fid\u00e9liser vos talents gr\u00e2ce \u00e0 la marque employeur ? - NOOUS I Le Blog<\/title>\n<meta name=\"description\" content=\"Dis NOOUS, c&#039;est quoi la marque employeur ? 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